Here For A Cause
style • 11.07.2024

Here For A Cause

Slam Jam takes a closer look at the Reebok Premier Ultra shoe, the latest addition in Reebok LTD’s Premier Road line.

The shoe merges Reebok LTD's future forward approch and Reebok’s heritage codes seamlessly. Its sole is one alike to the Modern Ultra, the upper details have a complete new look: mesh, leather and synthetics coexist.

We see that as the utility shoe nowadays and describe the landscape where we could best observe this shoe in. Drawing inspiration from liminal spaces and the lifestyles of today, we end up in cyber speculations on the present. Picture a hybrid world, where humans wander the streets of a complex civilization. Where duct tape repairs and nature takes over, the shoe serves a function.Not dystopian as Le Dernier Combat by Luc Besson yet, we are looking at it through Aeon Flux’s lenses where purpose drives everything.

Now buy it. The Reebok Premier Ultra Black is available at Slam Jam.

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Regular price HK$801.00
Regular price HK$1,233.00 Sale price HK$801.00 (35%)