Timberland And White Mountaineering, The Elevated Exploration Of The Outdoors

We dives into the brand new Timberland White Mountaineering collaborative moment with Elitsa Taneva, global energy footwear designer at Timberland.
16.03.2024

Grandma’s Pearl in The Ear Lobe

Legends are stories that, by definition, elude the brightest reasoning. Their strength arises where facts are lost in the splendor of events, and the Link in Bologna, concerning performing arts and music, is one of these. Carlo Antonelli, a frequent visitor, recounts for STORIA VERA the accuracy, the sensational, and the future that was happening at the Link.
15.03.2024

Slam Jam Automobili Amos

Get ready to rev your engines and groove to the beats because slam Jam presents the Automobili Amos takeover!  Celebrating a love and passion for the motor world, Automobili Amos is shaking up the international automotive scene with an anti-standard attitude.
08.03.2024

MFWW Takeover

Milan Fashion Week Woman is not just about runway shows; it's a celebration of creativity and culture. Amidst the bustling city, the Slam Jam Milan flagship stands as a hub for the intersection of fashion, music, community, and performative art.
01.03.2024

The Die is Cast

The culmination of an era can only happen with a striking event: in 2007, the biggest rave ever marked the end of a decline that the movement had been dragging along for years. Riccardo Papacci recounts for STORIA VERA the finale marked by the Pinerolo Teknival and the enigmatic new beginning: a leaderless movement crouched and ready to spring.
01.03.2024

Alpha Industries UV

Seamlessly blending Alpha‘s rich history with modern innovation, Ultra Violet symbolizes a contemporary spin on tradition, capturing the essence of today‘s zeitgeist. Experience a seamless convergence of high-end aesthetics and cutting-edge designs that promise an unforgettable journey into the evolving realm of fashion.
01.03.2024

Folks Rocks

We can't see it, but we can wonder. The silver bag does some of the talking. The rest is captured by photographer Gregoire Leon Dufour in the most hi-res pictures. You can (almost) see through people as they get out of our flagship store in Milan. With big bags and Slam Jam-approved looks, that is. Try this at home.
27.02.2024

Champion WTAPS Launch Event Recap

Japanese label WTAPS and Champion have come together once again for this "Academy” collection, showcasing a fresh take in fleece material. For the occasion, Slam Jam hosted an immersive tailor-made retail installation merging the two brands DNA spotlighting the contrast and simirarities.
13.02.2024

Eur-Hole Dissonanze

Some events cannot be fully understood as they happen. Their understanding may come later. They are like black holes, gradually sucking in shreds of history, names, and events, preserving everything for the right moment: the entrance into a new dimension of culture. Costantino della Gherardesca recounts one of the most striking cases in this regard for "True Story": the Dissonanze Festival.
07.02.2024

Crazy Narco-Fulled Investopedia Spazio Cathedral

What is culture? Between spaces and events, among mixes of experiences hatched from existential investments in tiny houses, ketamine, luxury and technological start-ups, angst and commercially targeted mood packets, Federico Sargentone's tale for STORIA VERA tell the allegory of the company HEAVEN-X and SPAZIO CATHEDRAL: plausible realities that we will not struggle to recognize nowadays.
24.01.2024

Puma Mostro Launch Event Recap

Hosting the Puma Mostro event with Toxe, Tohji, and Two Shell during Milan Design Week has been an incredible experience. The performances and the enthusiastic crowd surely made it a memorable occasion.
23.01.2024

Puma's Fearless Mostro Reemerges After 25 Years

Originally launched in 1999, the Mostro derives its name from the Italian word for monster, which describes its new, experimental look that marked a new aesthetic at the time.
13.01.2024

The Ironic Nightmare of Trauma Fabrik

Bologna, early 1980s: in the spread of commercial advertisements, horror became glamour and glamour horror. There were the screams of punk, the premonitory irony reduced by the Seventies, the psychopathic and lysergic cultures. Franco Bifo Berardi tells us in STORIA VERA about the legendary base of these movements: the Traum Fabrik.
10.01.2024

Stone Island Knit Adored

There’s an ancestral connection between body and soul, just as between land and sea. It’s hard to explain, but easy to get. When we think about Stone Island we think about the garment and the process that led to it. The dichotomy is real, and is definitely a recurring topic in such an example of mindset longevity.
05.01.2024

Past to Future, Trip’s Our Feature

"Past to Future, trip’s our feature" is an ode to continuity and innovation, an evolution that resonates through time. Thus arises the New Balance 9060, a symbol of the union between epochs.
04.01.2024

Slam Jam_addpmp_001-999

Attention Deficit Disorder Prosthetic Memory Program [ADDPMP] is a shape-shifting encyclopaedia of cultural and cognitive human knowledge networks by ILL-STUDIO and GENERAL_INDEX, in partnership with SLAM JAM. Since its launch in January 2020, ADDPMP explores a new model for knowledge production by rearranging universal information in time and space though the lens of ADHD. After Paris, Miami, Tokyo, Venice, London and Berlin, ADDPMP presented its latest installment at Spazio Maiocchi, in Milan, featuring new installations and performances.
03.01.2024

Angels of Love

1994: There are likely events that have made the history of night movement and changed an entire country. One of these begins in Naples, among angels and sound enchantments. Gianmaria Coccoluto recounts in STORIA VERA the rebirth and footballing revival of the Neapolitan city after the departure of D10S, when the Angels of Love blessed ecstatic crowds in a moonlit party.
27.12.2023

The Marquis Converse punk chronicles

Slam Jam takes inspiration from the shoe’s name and portrays the stark contrast between high and low, not knowing what’s what. What would a skater boy do in a fancy palace? We’ve always wondered. Tradition meets chaos, across time and space.
21.12.2023

Dr.Martens 14XX

Dr. Martens unveils the Beta Pack in their 14XX line, redefining classic styles like the 1460 boot, 1461 shoe, and 2976 Chelsea boot. Partnering with Slam Jam, they hosted an event blending heritage and futurism, featuring music by Rainy Miller and Rat Section in a custom space by Tor Studio.
14.12.2023

Slam Jam Youth Club Event Recap

Hosting a Youth Club Milano video premiere with punk/hardcore live bands must have created a vibrant atmosphere. The community's excitement and incredible photos capture the energy of the celebration.
07.12.2023

Everybody hoops. adidas Basketball takes on everyday lifestyle.

Everybody hoops. adidas Basketball takes on everyday lifestyle. We partnered with adidas Basketball to showcase their new collection through our lenses. Imagine yourself at the office, throwing paper in the trash can. You do a basket and cannot escape that glimpse of joy.
07.12.2023

Fugazi

"Storia Vera” is our new project, made in collaboration with Zero. The excerpt "Fugazi" by Luigi Monteanni recounts the band's inflammatory appearance, their precognition of tomorrow and our unforgettable faults.
30.11.2023

Slam Jam UGG Event Recap

That sounds like an exciting event! Ice sculpture installations and DJ sets can create a unique atmosphere. If you attended, what was your favorite part of the Slam Jam and UGG takeover?
28.11.2023

Two Sultans

"Storia Vera” is our new project, made in collaboration with Zero. The excerpt "Two Sultans" by Bruce Sterling is one of the chapters included in the publication, make sure not to miss it.
24.11.2023

Out of context in fashion. Gamers won’t hike but will definitely wear Salomon Vol II

Slam Jam and Salomon continue the investigation to spotlight parallels between the gamer’s imaginary quests and the rather practical ones the shoe is designed for, shapes draw sharp resemblances between each other and invite us to trace our own path to partake in.
24.11.2023

IRL Dribbling. FENTY x Puma 2nd Drop

Fenty x Puma reemerges after a 5-year hiatus with the Avanti sneakers, a football-inspired silhouette blending the design of the King football boot and the Easy Rider running shoe's outsole. Rihanna, mentioning the strong football influence, introduces vintage-inspired colorways for an everyday unisex shoe, signaling a captivating fusion of luxury fashion and sportswear trends.
10.11.2023

Road to nowhere, make it fast.

No journey is ever the same, but one can weather the storm. The city sets a frantic pace, but there is shelter from it. Get your friends on board or enjoy a solo night-out. Whatever you decide, you’ll be fine. Discover our latest editorial.
04.11.2023

XT-QUEST FOR SLAM JAM

XT-QUEST FOR SLAM JAM draws inspiration from the rough mix of sharp yet dusty colors of the Painted Desert. The second collaboration between Italian powerhouse Slam Jam and Salomon seeks to shed light on current climate concerns and the importance of dialogue between mankind and mother nature.
02.11.2023

50 Years Gone By. Timberland Leaves Its Mark Everywhere Around Us

The iconic "yellow boot" by Timberland has a rich history, from its origins as a rugged, waterproof work boot to becoming a symbol of status and style, embraced by diverse communities, from construction workers to hip-hop artists. Discover more.
31.10.2023

Mafate Three 2: Off The Ground, Onto a Powerful Run. Hoka Sets The Trail.

We partnered with genera.live, a creative studio in Milan, to help you visualize the seamless experience Hoka can provide. Forge your own path and gear up on slamjam.com.
30.10.2023

Sound mind, sound body. Sound kicks, too.

Slam Jam and Asics collaborate to envision a new playground for Asics GT-2160. Roxy Ceron is a talent from within our Milanese community and her work intertwines nature and technology, to highlight their symbiotic encounters. Asics GT-2160 was the perfect fit for her lenses.
21.10.2023

24.7 Fastlife and Slam Jam. Get Ready For a Fast Cop

Slam Jam partners up with 24.7 Fastlife for an exclusive tee, deeply inspired by y2k football kits and ripoff culture. 24.7 Fastlife has been working relentlessly to build up a community around their passion for all things bike. The Milanese brand arranges tours, ride-outs and meet-ups throughout Europe and nationwide, all to connect with an ever-growing number of enthusiasts.
21.10.2023

Slam Jam and Zero partner up. What we get is an untold story of the past 40 years. Storia vera.

"Storia Vera” is our new publication, made in collaboration with Zero. We’ll follow Angels Of Love, get lost at Link and make it just in time to see Fugazi. Carlo Antonelli, Franco Bifo Berardi, Gianmaria Coccoluto, Costantino Della Gherardesca, Achille Filipponi, Luigi Monteanni, Riccardo Papacci, Federico Sargentone, Giovanna Silva and Bruce Sterling will tell us all about it.
11.10.2023

Our Woman selection finally dropped. Let's recap.

We opened the doors of our flagship store in Milan this September. MFW seemed the best occasion to let our community interact with the newly launched woman selection. Amongst the crowd we had a peek at what’s to come: better drips, nicer music, our new beers.
10.10.2023

Unveiling the Woman selection

Slam Jam takes over its own Milan flagship store on the occasion of MFW, eager to open the doors to its community and let them wander through the brands selected for the newly launched women's section. An event will kick off the week on September 19th, from 7pm until 10pm.The night will have performances and contributions from Slam Jam’s network. 
19.09.2023

Timberland and Nina Chanel Abney launch Future73 capsule, contemporizing the original Timberland® boot as it turns 50

Timberland launches the next of its Future73 collaborations, in partnership with New York-based contemporary artist and painter, Nina Chanel Abney. The collection reimagines the original Timberland® boot, resurrects the ‘78 Hiker, and inspires a modern approach to Timberland’s heritage apparel designs.
19.09.2023

Greet our local punks. Going backstage with Converse.

Slam Jam peeks through the new Milanese punk scene. The eyes this time belong to scene veteran Matteo Strocchia, who’s been on and off stage for a while now. Shot in the outskirts of Milan where the dirty magic happens, the Converse Chuck 70s takes the stage.
13.09.2023

Slam Jam presents: Fall Winter '23 and the life around it

Slam Jam teams up again with photographer Valerio Nico for FW’23. Nico’s photography takes a reportage approach on scenes he creates himself, with the goal of showcasing absurd, funny details that can make you see the ordinary with a forgiving eye.
31.08.2023

Timberland and Samuel Ross collaborate for second future73 capsule

Timberland launches its fourth Future73 drop, and second in partnership with Samuel Ross. The second Timberland® x Samuel Ross Future73 Collection reimagining the Original Timberland® Boot in a fresh ‘Jet Black’ regenerative leather.
29.08.2023

150 year later, all roads still lead to Levi’s® 501®.

Slam Jam continues to celebrate the 150th anniversary of the Levi’s® 501® jean with a limited-edition release now available on slamjam.com.
25.08.2023

Slam Jam Recreates Brit-core With adidas Gazelle Indoor

The iconic status of the adidas Gazelle Indoor has never wavered over the decades and its recent success is a testament to this. For the latest editorial, Slam Jam teamed up with London-based photographer Louis Bever to showcase the silhouette in a variety of aesthetic scenarios, demonstrating its limitless versatility.
07.08.2023

Celebrating the Rossoneri's Iconic History

AC Milan and New Era joined forced again to launch an exclusive collection of headwear celebrating the history of the Rossoneri. The collection is available at Slam Jam Milano only until July 12th.
07.07.2023

Old is new. New is old. Past, present and future dialogue in your closet.

Slam Jam partners once again with Grailed on the occasion of June’s MFW and PFW 2023. The intent behind this collaboration will materialize in a capsule collection of co-branded products, which will be launched just in time for Milan Fashion Week, and will then be brought to Paris.
20.06.2023

Embrace your inner tiger. Ironclad Slam Jam meets the fluffiest brand Trudi, plush toys’ makers since the 50s

Slam Jam teams up with iconic toy brand Trudi to bring to life a three-dimensional and fluffy version of their mascotte. The Slam Jam Trudi Inner Tiger will be available at Slam Jam doors, its .com as of June 17th.
17.06.2023

Ties that bind: sound mind, sound body

The GEL-NYC merges silhouettes and asset technologies from ASICS’s repertoire: the upper construction is based on the GEL-NIMBUS 3 from the early 2000s and blends various design elements from the MC-PLUS V, while the sole is taken from the GEL-CUMULUS 16; ASICS’s distinctive GEL technology, mounted on the forefoot and rearfoot, wraps it all up.
16.06.2023

Out of context in fashion. Gamers won't hike but will definitely wear Salomon

In its latest editorial, Slam Jam shines a light on the iconic Salomon ACS Pro through the lenses of photographer Alex Cascallana.
09.06.2023

Supper Club Series #2

Slam Jam teams up with food culture expert Tavolata by Nest to shape a set of intimate yet inclusive social dining experiences. For the second appointment we asked to Jacopo Ticchi from Trattoria da Lucio to design a dedicated menu using the Dry Aged technique on local fish.
08.06.2023

Guess USA goes back to the drawing board: between archive pieces and new musts

Guess USA taps into different eras from its vast archive and, with various stonewashed garments, sun fading abrasions and intricate details, is sketching out the new storyline for the Americana.
06.06.2023
View more
View more